News and Information on Community Access Channels: Market Concerns amidst the Marketplace of Ideas.

Autor/inn/en	Atkin, David; LaRose, Robert
Titel	News and Information on Community Access Channels: Market Concerns amidst the Marketplace of Ideas.
Quelle	(1988), (34 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Audience Analysis; Audience Awareness; Cable Television; Information Sources; Mass Media Use; Programing (Broadcast); Surveys; Television Research; Television Viewing + Suchen Sie Ihr Suchwort? Cable franchising; Kabelfernsehen; Information source; Informationsquelle; Mediennutzung; Survey; Umfrage; Befragung; Fernsehkonsum
Abstract	Utilizing a regionally diversified sample of cable viewers to investigate viewer patronage of community channels--defined to include public, educational, and government (PEG) access as well as community (or leased) access channels, a study examined a quarterly national survey of homes serviced by cable in the United States. Each quarter, 1,000 homes in cabled areas were interviewed by telephone to establish awareness, viewership, and satisfaction levels for over thirty programming services, including community and access channels. Both the head of the household and a randomly selected household member age 12 or older were interviewed in each home; interviews were completed in 60 percent of the eligible homes listed for the survey and a total of 1322 usable responses were obtained. Other measures included in the study were demographic variables, such as respondent's sex, employment status, marital status, household size, ethnicity, age, education, and income. Results revealed that nearly 60% of all homes serviced by cable were served by at least one community channel, and 16% of the overall audience reported viewing a community channel within the week preceding their interview. Findings also suggested that access viewers were likely to be better educated, older, retired, and have lower incomes. (Nine tables of data, seven footnotes, and 22 references are appended.) (MM)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC