Literaturnachweis - Detailanzeige
| Autor/inn/en | Ames, Steve; und weitere |
|---|---|
| Institution | Pepperdine Univ., Malibu, CA., Seaver Coll. |
| Titel | "USA Today": Comparative Analysis with Two National and Two Los Angeles Daily Newspapers. Research Bulletin. |
| Quelle | (1983), (50 Seiten) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; Monographie |
| Schlagwörter | Comparative Analysis; Content Analysis; Editing; Editorials; Graphic Arts; Journalism; Layout (Publications); Media Research; News Reporting; Newspapers; Reader Response |
| Abstract | Sections of the newspaper "USA Today" were compared with corresponding sections of four major newspapers--the "New York Times," the "Wall Street Journal," the "Los Angeles Herald Examiner," and the "Los Angeles Times"--to determine what editorial components made "USA Today" different and whether the paper would succeed. Judgment criteria included graphics and typography, advertising, editing, content relevance, sports, editorial pages, and reader reaction. A list of conclusions and recommendations for the "USA Today" editors was devised based on the analysis: (1) the front page is too crowded; (2) the technical reproduction aspect is outstanding; (3) one or two stories per issue should be covered in depth; (4) news receiving coverage should be significant; (5) the simple graphic strategies and the single approach to the opinion/editorial page is a strong asset and should be used as a selling point; (6) the use of bright, attractive colors and the extensive presentation of previews and statistics make the sports section a definite plus; (7) more coverage should be given to women's and less popular sports; (8) the "Life" section is low key and well-organized, appealing successfully to both sexes; (9) the paper's national circulation precludes entertainment listings, usually an important feature; and (10) the "Money" section needs the most improvement, including more in-depth reporting on world and national economic news, and strategic use of color. The study concluded that the paper needs an approach other than "news in a hurry for a nation in a hurry" if it is to succeed. (Appendixes contain correspondence and reference materials.) (HTH) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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