Literaturnachweis - Detailanzeige
| Autor/in | Austin, Bruce A. |
|---|---|
| Titel | Film Attendance: Why College Students Chose to See Their Most Recent Film. |
| Quelle | (1981), (27 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Audiences; Behavioral Science Research; College Students; Films; Higher Education; Media Research; Predictor Variables; Questionnaires; Student Attitudes; Student Interests; Student Reaction |
| Abstract | An important issue with regard to film audience is the salience individuals attribute to a variety of film-specific variables which, in turn, determine their particular movie-going experience. This study details the results of an investigation of the importance of 28 potentially influential variables in movie attendance decisions. Respondents to the self-administered questionnaire were students enrolled in randomly drawn classes of a northeastern college. Results indicate that (1) movie-going was rated as "somewhat unimportant" to "indifferent" as a leisure activity; (2) movie attendance was virtually unrelated to the respondents' use of three other media; and (3) the subject matter of the film and the influence of friends were most important to the most recent film attendance experience. As much as 55% of the total variance in movie attendance was accounted for by the variables examined in the study. (HOD) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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